Hiroshi Tsunoda Design Studio is an independent design studio based in Barcelona. With a multi-cultural team, this innovative studio offers a variety of different services, including product design, furniture design, conceptual design, interior design, and graphic design.

Hiroshi Tsunoda is one of the young emerging talent designers on the international scene. Hiroshi was asked to design a wallpaper for Bloompapers, a Barcelona-based wallpaper supplier. When one thinks of Japan or Japanese culture, it is likely that minimalism, order, and ancient customs come into mind, along with karoke, geishas, and sushi. Yet with this project, Hiroshi strayed from these conventional symbols and was inspired by an object that represents Japanese urban life to him. Denchu is the Japanese word for utility pole. Hiroshi believes that although very chaotic with a ‘mess’ of cables, this chaos is also beautiful. Electrical light poles are a symbol of progression and city life, not an easily understandable symbol but one that certainly contrasts the norm. Additionally, this image that is so familiar to Hiroshi does not exist in Spanish metropolitan life. Utility wires are kept underground in Spanish cities, which makes this design all the more striking to the Spanish.

Website: Hiroshi Tsunoda Design Studio

Thanks Casey!