With 100 millions of boxes sold throughout 121 countries in 29 languages, Scrabble is the most sold letter game ever. For Scrabble, the world would be a better place if we loved words more. The principle of the campaign: Different words accidentally encounter during a Scrabble game, giving by chance birth to a world as unexpected as enchanting. So…watch the 3 videos below!

Title: THE BEAUTIFUL WORD
Advertiser/Client: MATTEL
Product/Service: SCRABBLE
Agency: OGILVY & MATHER, Paris
Country: FRANCE

Via: Brainstorm9

Scrabble | Sumo

Scrabble | Yoga

Scrabble | Hula